Tuesday, July 22, 2014

A Thing of Beauty is a Joy Forever

Take a look at this timeless beauty. Hasn’t gone out of style since she came into the spotlight. And lest we forget the perfect hourglass figure. Oh, you thought we were talking about Jen Aniston? She’s ok, but we’re looking at the Chemex to the left of her- wowza!

Maybe you recognize the Chemex from somewhere else but just can’t put your finger on it. Let us introduce you to our friend Bond, James Bond.


That’s right, in the 1964 film From Russia with Love, the world-renowned MI6 agent takes his martinis shaken, not stirred, and his coffee via Chemex. The Chemex Coffeemaker was invented in 1941 by Dr. Peter Schlumbohm, and has remained a popular coffee brewing method ever since. All you have to do is simply place the coffee grounds in a conical filter in the upper level of the Chemex, and then pour hot water over the filter so it can drip into the lower level. It is known for making clear, pure, and flavorful coffee without bitterness or sediment every time.

Regarding its unique design, Schlumbohm commented, “A table must be a table; a chair must be a chair; a bed must be a bed. When, in 1938, the personal desire for coffee came up, my aspect simply was: A coffeemaker must make coffee, and then I applied my knowledge of physics and chemistry.” If you’re a true coffee lover, or perhaps you’re just a diehard Bond fan, you can purchase your own Chemex, along with its special filters and gourmet coffee, here on our website.

Monday, May 12, 2014

Hello Readers!

and welcome to our Fortuna Blog (or our Fortuniverse, if you will). Allow us to introduce ourselves.

Fortuna Enterprises is a one-stop shop for all of your coffee needs. From quality coffee products and equipment to interior and graphic design, we have every solution right here. We’ll take your unique ideas from concept to completion. Check out our profile in the “About Us” section to your left!

This is a blog created for coffee lovers by coffee lovers, so whether you’re a coffee shop owner, barista, or simply a connoisseur of fine javas, you’re in the right place.

We plan to bring you updates on our newest beans, products, and overall keep you up to date with the happenings of the coffee industry. Of course we’ll mix things up to keep it interesting and to hone your coffee knowledge. For instance, let’s take a quick pop quiz:

According to legend, how were the stimulating effects of coffee beans first discovered?
  1. A severe drought caused an Italian farmer to try using a coffee plant in stew rather than cabbage
  2. A young boy was playing out in a field and ate the beans from a coffee plant when he was hungry
  3. Some goats got into a patch of coffee plants and, upon consumption, started dancing like crazy
  4. An old village doctor was looking for new remedies and tried eating a bean from a coffee plant

The correct answer is….

C- Although it appears the goat here is experiencing a severe caffeine deficiency.

Legend has it that Kaldi, an Ethiopian shepherd, was the first to notice the plant’s stimulating effects when his goats were observed dancing in a field after consuming the bean. He quickly tested the magic bean’s ability and found that he grew more energized after eating them.


Make sure to keep checking in for more coffee news, and feel free to leave us a comment or two below. We’d love to hear from you! Until then, see you next post.