"So, what do you do?"

When people ask me what we do at Fortuna Enterprises, I have an unbelievably hard time delivering an explanation that lasts less than ten minutes. Some of that length may be a result of jittery coffee-fueled excitement, but a majority comes from the fact that we do just about everything.

I started working at Fortuna as a Social Media/Publications/Content writer not too long ago, and quickly discovered that that title is actually the short version of a much longer list of job descriptions (Coffee Taster being a personal favorite).

On any given day, there's an incredible variety of things happening here. I had originally assumed that I might get lost in the seemingly endless sea of this-does-that and they-need-this, but everything works like a well-oiled, well-loved machine. And it helps that there are several well-oiled, well-loved coffee machines working around the clock to keep us caffeinated.

We're about much more than just coffee, though. The Fortuna family is a collection of puzzle pieces, each one as unique and important as the last, that fit together seamlessly to form one cohesive whole.

The first stop on our tour of this puzzle is Fortuna's Graphic Design department. Taking a new coffee shop or restaurant from concept to completion is often stuck at that very first phase: the concept. That's where our graphic designers come in. Producing eye-catching logos, graphics, branded content and more, Fortuna's designers are experts in developing lasting impressions. They've already laid the sturdy foundations for countless businesses, and are taking on exciting new projects every day.

Now, though we have a personalized brand identity and a fresh logo, we still have a bare, empty box of a restaurant. Taking this space from four-walls-and-a-floor to a cozy, comfortable local favorite, Fortuna's Interior Design team take extreme care in selecting every detail. Nationally-recognized with completed designs in use across the country, our talented designers are expanding their reach with every project.

Throughout each step of the concept-to-completion process, our consultants provide clear, practical paths to success. Knowing that every business is unique, the consulting team develops a personalized plan for each project. These experts, with years of industry experience and knowledge, are poised and ready to quickly and effectively check off every item on your to-do list.

Finally, for those looking to stock a newly finished or renovated restaurant with delicious coffee, Fortuna's Roasting Room offers an impressive array of tastes. With over 30 single-origin coffees and nearly 20 unique blends, we roast our coffee to order, ensuring that every batch is as fresh as can be. Fortuna Coffee can already be found at several local coffee shops, extending from central Greensboro to the outer edges of the greater Triad area. We're also in many Whole Foods stores throughout the southeast.

And what do I do? Well, I write things like this. I also assist in the graphic design department as needed, set up and participate in photo and video shoots, post to social media accounts, work with new business owners to document and develop their road to opening day, and most importantly, drink a whole lot of coffee.

Every day at Fortuna brings something new. Everyone here has a job description that probably wouldn't fit on a single page, and that's just the way we like it. Tomorrow I could either be assisting with a promo video shoot or experiencing my first "cupping" (which, as I've come to learn, is essentially a wine-tasting for coffee), who knows? We'll see where the day takes me.

I can't possibly explain everything that makes Fortuna so wonderful, and so I invite you to find out for yourself. Come in and see us, or look out for our posts to  see just how perfectly all of these puzzle pieces fit together.


- Griffin Thomas
Social Media & Publications Specialist
Fortuna Enterprises, LLC